Swiss tourism has been a key economic factor and employer in Switzerland for over 150 years. However, despite its importance, this sector is currently facing major challenges. A comprehensive reorientation is necessary in order to maintain and strengthen the competitiveness of destinations.
Some challenges at a glance
Heterogeneous structures: The diversity of stakeholders and services can hinder effective coordination and sustainable development. Different interests, for example those of businesses, the local population or environmental protection organisations, can lead to conflicts.
Interdependencies: Complex interactions in the tourism sector can have unpredictable negative effects on other areas.
Seasonal fluctuations: Seasonality and fluctuations in capacity utilisation can lead to financial uncertainty and strain resources.
Strategies for overcoming challenges
A comprehensive and strategically oriented reorientation is necessary to meet these challenges. The future of Swiss tourism requires a shift towards sustainable, participatory and transparent destination development.
Common goals: Focusing on common goals enables effective collaboration. This requires setting aside particular interests and promoting a collective understanding.
Participatory development process: Involving various interest groups in the development process maximises the destination’s success. When networks of stakeholders work together, they can tackle challenges jointly.
Sustainability and innovation: The strategic orientation should be guided by future trends such as sustainability, collaborative cooperation and innovative mobility concepts.
«We must abandon the illusion that a destination can be controlled. A destination can only be successful if it pursues a participatory development process with common goals and no particular interests.»
Seraina Schöb
Expert in Tourism and Strategy
Quant’s forward-looking destination system
Quant has developed an innovative destination system. This system aims to coordinate the plans and measures of the various stakeholders and enable more effective cooperation.
An open and well-connected structure is a key part of this. This flexible structure responds to the requirements of cooperation, promotes equal opportunities, values local heritage and supports investment.
Quant expertise: Shaping change
Quant supports destinations in successfully mastering the challenges of the future. This begins with the development of a vision for the future, which is based on a deep understanding of the internal state of the company and the external forces of the markets.
Quant’s strategy development follows an integrated approach. By combining strategic management and agile methodology, we develop creative solutions and objective decision-making bases.
The future of Swiss tourism depends on its ability to constantly evolve and respond flexibly to changing conditions. With a clear focus on sustainability, cooperation and innovation, Swiss tourism is well equipped to successfully master the challenges of the future.
Important projects and initiatives
Quant’s experts have already successfully supported numerous projects in tourism. These projects are helping to shape the future of Swiss tourism.
