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Analysis

Your competitive position and future potential are fundamentally determined by the market situation, direct competitors, trends and economic, social, ecological and political aspects. Our analytical tools provide an objective external assessment of these influencing factors.

Lazy Eight-cycle model

With the Quant Methodology® we guarantee our clients a holistic implementation approach. Our detailed analyses provide a comprehensive and objective picture that is decisive for the strategic development of your organization. We use the Lazy Eight-cycle model to determine the current situation and make problems tangible. The model shows the cycle of renewal that all living systems must go through again and again.

Lazy Eight

The Industry-Structure Model

 

The industry analysis, also known as the “Porter’s 5 Forces Analysis”, states that an industry’s attractiveness is determined by the characteristics of the five fundamental competitive forces: rivalry among existing competitors, the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, and the threat of substitutes. The greater the threat from these five competitive forces grows, the less attractive the respective industry becomes and the more difficult it is to achieve a sustainable competitive advantage.

Industry structure model

SWOT-Analyis

The SWOT analysis (which stands for Strengths, Weaknesses, Opportunities and Threats) is a widely known and utilised tool in strategic corporate planning. It illuminates both internal and external factors influencing the company.

In order to effectively use this tool, it is crucial that the elements are viewed in combination and derive the areas of activity from them. The elements are used accordingly in our projects:

  • Strengths x opportunities = The combined insights from these two areas are to be consolidated.
  • Strengths x risks = In this area, the focus is on safeguarding.
  • Weaknesses x opportunities = Here, the task is to make up deficits.
  • Weaknesses x risks = These areas should be avoided / not be worked on further.
SWOT

Environmental Analysis

Quant evaluates the trends and mega-trends relevant to the respective industry. With the support of our extensive know-how pool, comprised of international studies and key performance indicators, our wide network of partners and the experience of the Quant team, we determine the developments relevant to your industry.

Competitor Set

The competitor analysis describes the strengths and weaknesses, market position and competitive advantages of your key competitors. The analysis also highlights the market segment in which competitors are especially active and where they are seeking to gain market share. A comprehensive and objective analysis of your target market creates the foundations for defining strategic directions and areas of activity.

Utility Analysis

The utility analysis is one of the qualitative, non-monetary analytical methods used in decision theory. Utility analysis rationally supports the decision-making process for complex problems. Whereas the cost-benefit analysis only evaluates various criteria in terms of their efficiency, the utility analysis evaluates efficacy / the result. Quant uses utility analyses when there are «soft» criteria to hand, on the basis of which a decision between different alternatives needs to be made.