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Abu Dhabi International Book Fair

Implementation strategy, repositioning of the ADIBF (Abu Dhabi International Book Fair) platform

Abu Dhabi offers the best access to experts and key market players in the Middle East and North Africa. At the ADIBF, publishers present literature in Arabic, English, various Indian languages, French, German, Chinese and many other languages. With over 500,000 titles exhibited each year, the range of new business opportunities is vast. Under the patronage of Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates Armed Forces, the ADIBF enjoys continuous growth and is regarded as the best book fair for literature experts and book lovers in the region.

Scope of services
Development of a growth strategy for repositioning the platform and of a literature and publishers’ club. Active implementation of the concept, including the relaunch and cultivation of the brand, as well as all marketing and communication activities.

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