Art Basel Miami Beach
Reorganising and repositioning of “Art Basel Miami Beach” as an instrument of location development
Art Basel Miami Beach was founded in 2002 and has since developed to become the most important international art fair on the American continent. Over 250 of the world’s leading art galleries took part in Art Basel Miami Beach, exhibiting contemporary art from 1900 to the present day. The images sold include masterpieces worth millions, from Picasso, Warhol and Rothko to works by outstanding up-and-coming artists establishing themselves in the international art world.
Reorganisation of the event including the development of a cultivation strategy and relaunch of the overall concept. Active implementation of measures in the areas of exhibition, architecture, design, logistics, infrastructure, operations, security, maintenance, catering and cost controlling for the entire project.