Base Camp Matterhorn
Base Camp Matterhorn, detailed concept and implementation of partnership management
The Hörnl Hut plays the leading role in the anniversary of 150 years since the first ascent of the Matterhorn. Smart activations are intended to ensure that these make a sustainable contribution to the Hörnli Hut, Matterhorn Group and Zermatt brands. With the complete closure of the mountain in summer 2014, it was necessary to implement alternative accommodation for walkers of the Matterhorn.
Evaluation and development of the idea, format and implementation concept, organisation and implementation of the overall programme for Matterhorn Base Camp including repositioning of the mountain experience from 2015. Creation, implementation and realisation of Base Camp Matterhorn as a full-service contractor for the Hörnlihütte Zermatt Foundation.