Design Miami / Design Miami Beach
Strategic development and implementation Design Miami and Design Miami/Basel
Founded in 2005, Design Miami is today the most important event for contemporary furniture design. The first exhibition took place in parallel with Art Basel Miami Beach in December 2005, and it was the first large-scale design fair to be held in collaboration with a major art fair. The event in Miami was a great success, with the result that Design Miami/Basel opened its doors shortly thereafter, in June 2006. Both events are now held annually with the Art Basel fairs in the USA and Switzerland.
Development of the emotional platform Design Miami, in close cooperation with the owners. Creation and proactive implementation of the business plan, as well as global activation of the communication format.