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Grün 18 sponsoring association, Bern

Feasibility study «la nature se met en scène», idea generators, partnerships

“Nature sets the scene”: with this motto, nature takes over as artistic director of Grün 18. Nature is a director, actor and set designer all in one. Five selected natural and cultural landscapes provide the backdrop for different scenarios that are designed to confront the relationship between humans and their environment. There’s no green without blue. That’s why Grün 18’s scene-setting follows the river Aare, whose water draws together individual locations like a blue thread. Along the way, Grün 18 aims to inspire, surprise, motivate, move and, not least, beguile its visitors.

Scope
Creating a comprehensive concept sketch to communicate the fundamental ideas of the emotional platform. Evaluating and developing the ideas, formats and programming for sustainable production of the format. Collaborating in the creation of a feasibility study (content, partnership management, financing concepts, profit enhancement) for the Grün 18 sponsorship association.

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