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Canton of Graubünden

Establishment, implementation and evolution of the cross-sectoral regional brand graubünden

The cross-sectoral brand graubünden was established as one of several tools to strengthen the commercial location of Graubünden. With graubünden, a quality-conscious brand has been developed that combines, concisely communicates and sustainably promotes small-scale and major services as well as existing and up-and-coming brands. Milestones in the brand’s history include the multi-­award-winning communication campaign with the talking ibexes Gian and Giachen.

Scope of services
Brand strategy and brand development, corporate identity and corporate design, integral brand management, partnership management, communication management taking into account all stakeholders, brand communication and impact assessment.

graubuenden.ch/marke

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