Abu Dhabi Art

Abu Dhabi’s contemporary art fair aims to bring together the best collectors, connoisseurs and artists from around the world. A contemporary trade fair concept should offer the international art world a platform that promotes dialogue between cultural communities and brings together people from all walks of life, as a modern marketplace.

Scope
Evaluation and development of the overall strategy for the marketing tool for the cultural experience on Saadiyat Island. Proactive implementation of the project over a period lasting under 150 days.