17.06.2025 — Brand Development

Public tender for the Graubünden brand office

In the next few days, the mandate to manage the ‘Graubünden Brand Office’ will be re-advertised. The canton owns the Graubünden brand, which has been successfully established on the market for over 20 years. Since 2017, brand management has been handled by the Graubünden Brand Office, which is run by Quant.

A comprehensive evaluation report paints an extremely positive picture of Quant AG’s brand management to date. Consistency and continuity in brand management are highlighted as key success factors. For procurement reasons and with a view to the future development of the mandate, the Department of Economic Affairs and Social Affairs (DVS) has decided to put the management of the office out to public tender again after 2016.

Further details on the tender can be found in the media release issued by the cantonal chancellery.

With a view to continuing professional and future-oriented brand management from 2027 onwards, we at Quant welcome the chosen approach and will participate in the tender process with full motivation and enthusiasm.