The hotel industry is changing. The hotel of the future needs to position itself as a versatile location: A place for relaxation, work, inspiration, health and, above all, a place for communication and social interaction. The central question that hoteliers should ask themselves is: How can contemporary hospitality be used as an instrument to raise the profile of hospitality?
Hospitality as a key experience
Hospitality is far more than just a functional offering – it is at the heart of a guest’s overall experience. In an increasingly networked and digitalized world, people are looking for genuine, undiluted experiences. This longing for authenticity, for an encounter with the “real thing”, is becoming the basic need of a new “we-culture” society. Guests don’t just want to consume services, they want to feel they are part of a community – as friends, not customers.
The destination design approach
In order to meet these needs, Quant pursues the destination design approach in the hospitality sector. This approach goes beyond the individual consideration of an establishment and focuses on a holistic analysis of local conditions and social developments. The development of sustainable hospitality projects begins with an in-depth analysis of the market environment and the global megatrends that are shaping our society.
Authenticity and consistency as success factors
Successful hotels of the future are required to develop strong, individual concepts. The authentic guest experience and the consistent implementation of the offer play a decisive role. At Quant, we support our clients in developing the future-oriented and differentiated positioning for the respective business through holistic analyses and positioning strategies in a co-creative development process together with the client.
The “destination me” and the actual experience is more important than the location where the vacation is spent or where you stay for leisure purposes.
What does this mean in practice?
For hotels and accommodation providers, applying these findings in practice means
Living the hospitality: Authentic hospitality and genuine warmth are essential.
Customer focus at all touchpoints: The entire customer journey must be consistently aligned with the needs of the guest.
Constant pursuit of above-average service quality: Guests do not only expect good, but outstanding service.
Conveying a contemporary and progressive lifestyle: A modern hotel must reflect and exemplify the lifestyle of its target group.
Sustainability in all processes: Ecological, economic and social responsibility is no longer merely a nice-to-have, but a must for the credibility and economic success of a company.
More information on this can be found in the thematic input “Hospitality in transition” (only available in german)
Actively shaping the future
The hospitality industry is facing further challenges resulting from globalization, environmental issues, social change and technological progress. Change begins with the development of a clear vision for the future of one’s own business, based on a deep understanding of a company’s internal constitution and market forces. Such visions of the future create the framework for new business models, market potential and growth opportunities.
Exemplary projects from the hospitality sector
Our experts have already accompanied numerous hospitality projects on the road to success. (Project descriptions in German)
