In times of constant change, it takes more than just adaptability – it takes courage, foresight and genuine innovative strength.
What an inspiring day in Chur! 180 participants enjoyed exciting keynotes, innovative pitches and valuable networking opportunities at the Graubünden Brand Day 2025. From philosophical insights and pioneering achievements in business, medicine and culture to political and social perspectives, the Brand Day impressively demonstrated how Graubünden combines tradition and innovation.
The Graubünden Brand Day 2025 was dedicated to precisely these qualities: high-calibre keynote speeches were delivered by SRF philosopher and author Barbara Bleisch, as well as Rémy Müller and Fréderic Zürcher from MIGROS. While Barbara Bleisch, well known from radio and TV, explored the «beginner’s mind» from a philosophical perspective, Rémy Müller and Frédéric Zürcher shed light on 100 years of pioneering spirit at the Swiss retail company MIGROS.
Shaping things together – growing together
Graubünden Brand Day has established itself as a highlight event at the end of the year, offering inspiring insights and perspectives as well as excellent networking opportunities. Participants took advantage of the opportunity to exchange ideas, network and develop new concepts – entirely in line with the vision of the Graubünden brand: «Together we are creating the best place for a good life.»