The government awards the contract to run the “Brand graubünden” office for the years 2020 to 2022 to Quant AG, Flims. To simplify the corporate structure, Quant AG has decided to close its subsidiary Clerezza GmbH at the end of 2019. With the decision to extend the mandate, the government is banking on continuity in the further development of the successful “Brand graubünden” project.
The government is thus also supporting the path taken so far in the orientation of the “graubünden brand” as a location brand. The brand idea “NaturalMetropolis of the Alps” stands for the dense accumulation of high-quality natural and cultural experiences that characterise and distinguish Graubünden and differentiate it from its competitors. In addition to tourism, other strategic areas in which the Canton of Graubünden would like to position itself more strongly include mobility, enjoyment and regionalism, education and research or innovation and talent. In this way, the perception of Graubünden as an attractive place to live and work can also be strengthened.
As one of several instruments to strengthen the business location Graubünden, the cross-sector brand graubünden was established. With graubünden, a brand was developed that bundles small and large services, existing and newly emerging brands under qualitative aspects and communicates them concisely and promotes them sustainably. One of the milestones in the history of the brand is the multiple award-winning communication offensive with the talking ibexes Gian and Giachen.