Stoosbahnen Master Plan 2040+

The dynamic development of Stoosbahnen AG opens up opportunities, but also brings challenges. In view of climate change and changing guest demands, the central question arises: What role will mountain railways play in 2040, when traditional ski tourism is no longer viable?

In order to shape this future, the strategy must be broadened to include new value creation opportunities in the mountains, adapted target groups and sustainable structures.

Participation and cooperation with the population and businesses are crucial to developing a shared, viable vision.

Scope of services

Development of the 2040+ master plan for Stoosbahnen AG with a focus on innovative alternatives to snow sports and a year-round 360° mountain experience. Key success factors are involvement, collaboration and participation through the integration of the local population and businesses into the shared vision.

Objective

To develop a broad-based strategy for ensuring long-term success, particularly in the increasingly snow-free period. To draw up a Master Plan 2040+ that not only structures the coming years, but also defines specific areas of action that will lead to the successful implementation of the strategy.