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Maestrani

Strategic positioning and brand architecture
Client
Maestrani
Topics
Small & medium-sized enterprises
Areas of expertise
Strategy consulting
Responsible
Ivo_rund
Ivo Haldner
Andi_rund
Andreas Bärtsch

The traditional Swiss chocolate produced by Maestrani has stood for excellence in chocolate for 160 years. It is lovingly produced with 100% natural and sustainable ingredients.

Scope of services
Development of an overarching brand architecture, strategic positioning of the “Munz” brand, evaluation and further development of the Maestrani product brand.

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