Maestrani
Strategic positioning and brand architecture
Client
Maestrani
Topics
Areas of expertise
Responsible
Ivo Haldner
Andreas Bärtsch
The traditional Swiss chocolate produced by Maestrani has stood for excellence in chocolate for 160 years. It is lovingly produced with 100% natural and sustainable ingredients.
Scope of services
Development of an overarching brand architecture, strategic positioning of the “Munz” brand, evaluation and further development of the Maestrani product brand.