Base Camp Matterhorn
Initial situation:
The Hörnlihütte plays a leading role in the celebrations marking the 150th anniversary of the first ascent of the Matterhorn. Smart activations are designed to ensure that these celebrations have a lasting impact on the Hörnlihütte, Matterhorn Group and Zermatt brands. With the hut completely closed in summer 2014, an alternative solution had to be found to accommodate visitors to the Matterhorn.
Scope of services:
Evaluation and development of the concept, format and implementation plan, organisation and implementation of the overall programme for Base Camp Matterhorn, including repositioning of the mountain experience from 2015 onwards.
Creation, implementation and realisation of Base Camp Matterhorn as a full-service contractor for the Hörnlihütte Zermatt Foundation.
