
Strategische Roadmap Markterweiterung Pollinger AG
Pollinger AG has built up an excellent reputation in the field of high-quality kitchen furniture and interior design and is now facing the challenge of defining its strategic market position.
Specifically, this involves working out the foundations for the next development phase of the Pollinger AG company. This involves clarifying the following questions: How can Pollinger position itself sustainably in new geographical markets through innovative approaches and measures and expand successfully?
Objective Cooperation:
A coherent market expansion strategy for Pollinger AG is required in advance in order to create clarity both internally and externally and to avoid high follow-up costs. This should further strengthen and expand the company’s position and secure its future viability.


Scope of work Quant:
- Basic development
- Preparation of business plan for market expansion
- Measures and implementation planning
Strategic challenges:
How can the unique fusion of Swiss quality and Italian kitchen and interior design be made better known and more relevant in Valais and beyond without diluting the soul of the Pollinger brand?


Positioning
For people who appreciate sustainable and socially responsible living concepts, Pollinger offers customised kitchens, furniture and lighting with Italian design throughout Switzerland and abroad, defining excellence in individual living space design and redesigning the centre of family life. In contrast to other premium kitchen suppliers, Pollinger is characterised by independent, personal advice and efficient planning and installation processes. Pollinger thus acts as a reliable problem solver for exclusive living dreams – a promise of quality of life that goes far beyond the material.
Measures and implementation planning
Based on the foundations laid, Pollinger is now focussing its resources on strategic expansion into new markets. This involves expanding into Western Switzerland, the Central Plateau and Northwestern Switzerland as well as exclusive Alpine destinations, with adapted strategies that correspond to individual regional preferences. These measures are key to achieving the sales targets set and strengthening the market position. To this end, a comprehensive, resource-based action plan was developed to ensure effective implementation.