Rifugio by CERVO
As a pioneer in the Swiss hotel industry, Daniel F. Lauber stands for innovation and quality. As the creator and CEO of the Cervo Mountain Resort in Zermatt, he is constantly on the lookout for improvements and optimisation potential. In doing so, he always has a clear view of ‘the big picture’. This is how he came up with the idea of the «Rifugiuo by CERVO».
The motivation behind the project lies in the creation of a demand-orientated offer that is economically viable and at the same time dispenses with unnecessary luxury. Lauber is endeavouring to create added value for Täsch and the inner Mattertal with the «Rifugiuo by CERVO» and to strengthen the destination as a whole without competing with existing offers.
Objectives of cooperation
The aim of the project is to develop a strategic roadmap as a basis for decision-making that effectively conveys the project vision and its potential for the sustainable development of the «Rifugiuo by CERVO» project.
Scope of services Quant
Development of strategic roadmap:
- Location analysis
- Market environment and potential analysis
- Strategic approach
The following uses were defined as key elements of the development for the «Rifugiuo by CERVO»:
- Living & Accommodation
- Living and experience space
- Logistic
- Rifugio+ recreation area
The vision: A village within a village
The «Rifugiuo by CERVO» represents a visionary response to the current and future challenges in the inner Mattertal. The project is not only an enrichment for the local hotel industry, but also acts as a catalyst for socio-economic development in Täsch. By creating affordable living space and providing high-quality tourist offers, the Rifugio is helping to reduce migration and increase the attractiveness of the region for young families and new businesses.
The «Rifugiuo by CERVO» sets new standards in terms of sustainability and innovation. The integration of a public indoor swimming pool and other non-profit facilities into the project reflects the commitment to the quality of life of the residents and the health of the guests. These aspects of the project emphasise the comprehensive approach, which aims to tackle the challenges facing the community of Täsch together and create long-term solutions.
